About Sam
Sam McPherson is a nature photographer, explorer and accessible adventure enthusiast.
Based in Northern Rivers NSW, his work explores messages of freedom and connection, luring the observer into a journey beyond the confines and challenges of daily life.
Sam’s work is an invitation to unplug and ground oneself through connection to the natural world.
His photography is a medium of storytelling and utilizes innovative approaches and technology to affirm and support authentic and accessible communication through his art.
From little things...
What started as a hobby with mates, turned into a passion.
Now from fine art photography prints and canvas pieces to t-shirts, stickers, postcards, and greeting cards, every product is thoughtfully designed to bring a little piece of the outdoors into everyday life. You’ll find Sam’s work at local markets, pop-up art events, and tucked into cosy coffee shops and retail spaces across the region.
Sam’s practice is rooted in inclusivity and a deep love for the natural world. He believes art should be for everyone, and his work reflects that—slow, honest, and grounded in the wild beauty of the places he explores.
Next Market
Sam is a regular stall holder at the Byron Bay Markets on the 1st Sunday of the month & Bangalow Markets on the 4th Sunday of the month. Head to the Market page for up to date information.
Next Exhibition
Sam is currently preparing a new exhibition for 2026 at Northern Rivers Community Gallery in Ballina. This is an exiting collaboration with fellow artists Sigrid Macdonald & Tyler Solleder and centres around the exploration of the incredibly magical and microscopic world of moss.
Stay tuned!
Conservation
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Portfolio
From premium prints to drop bear stickers, enjoy a stroll through Sam's recent collections.
Mounted Prints
Bring the wild indoors with Sam McPherson’s matt board prints - professionally mounted and ready to frame, featuring nature at its most honest and still.
Stickers
From drop bears, to owl's to bumper stickers, Sam's collaborated with local artist Def Eye Art to create designs based on his photographs. Stick em' where you like.
Apparel
Right now this section features Sam's best selling tees, but there is more to come!
Bottle Openers
Handcrafted in Byron Bay from sustainably sourced reclaimed hardwood, these bottle openers are a warm, earthy keepsake with a story.
Each one features a custom laser-engraved print with a minimal, teardrop shape that feels great in your hand. Designed with fun in mind as a collab between Sam and local artists Tyler Solleder and Def Eye Art.
The perfect gift for beer lovers or anyone wanting to take home a little piece of Byron.
Canvas Prints
Made to last and full of texture, Sam's canvas prints are a popular way to bring the outdoors inside.
Greeting Cards
Say it with snail mail. Greeting cards for nature lovers both young and old.
More about Sam
Sam McPherson's artistic journey is intrinsically tied to the expansive beauty of nature and the exhilaration of adventure. Growing up in the embrace of an organic market vegetable and tea tree farm in the Northern Rivers of NSW, Sam cultivated a love for the natural world. This connection became the bedrock of his artistic expression, manifesting in the intricate details of flora and fauna, the vastness of landscapes, and the spirit of wild creatures depicted in his art.
Raised on the farm that had been in the family since 1861, Sam's formative years were intertwined with the rhythms of nature. The farm was more than a home; it was a living canvas—a playground of growth and regeneration. It was here that the family embarked on a mission to rehabilitate and preserve the land which they continue to this day (head to Save Koala's for more on this).
For Sam, adventure and photography are intertwined. Each serves as a reason to engage in the other. Driving a 4WD to remote corners, camping, exploring, or simply escaping for the day to capture the natural world embodies a sense of freedom. His work predominantly revolves around nature, encompassing intricate details and expansive landscapes, featuring wild birds, animals, and more. An avid enthusiast of outdoor adventure, he revels in action and adventure movies, doubles as a producer of electronic music, and holds a keen passion for 4WD and e-biking.
While Sam appreciates the technical aspects of photography and strives for excellence in his craft, the paramount objective is to let his photos be an escape. Nature, adventure, freedom, and independence are deeply cherished, and these values are shared through photography. With a struggle against anxiety in crowded spaces, nature becomes a sanctuary—a place of freedom and relief. Through Sam’s work, he endeavors to grant others the same sense of liberation and tranquility, allowing them to experience the outdoors and adorn their spaces with the beauty of nature captured in his images.